Small batch, limited edition natural perfumes — handcrafted
to honour individuality, memory and the natural world.
The Apothecary
Wild Self Apothecary is a West Australian botanical perfumery founded by Marnie, specialising in small batch, limited edition natural fragrances. Ours is an intimate studio crafting scents that embrace individuality, memory and the natural world.
For him and for her, we work with pure natural ingredients sourced ethically from around the globe — each fragrance handcrafted in our studio in South West Australia, and shipped to homes across the world.
I am the founder and perfumer behind Wild Self — an independent atelier where fragrance is created slowly, thoughtfully and with a deep respect for the natural world.
My approach begins with the belief that scent is more than decoration. Fragrance can capture a place, awaken a memory, shift a mood and become part of how we understand ourselves.
Rather than creating perfumes that define the wearer, I compose fragrances that leave space for interpretation — scents that evolve naturally on the skin and become something uniquely personal to the person wearing them.
My practice brings together formal study in fragrance formulation with years of hands-on exploration of botanical materials, traditional perfumery techniques and the art of blending.
I work with carefully chosen natural ingredients, including botanicals, woods, resins, roots, flowers, herbs and wildcrafted materials sourced through responsible growers and suppliers. Each ingredient is selected for its character, quality and ability to contribute depth, balance and beauty to a composition.
Discover the intricate world of fragrance, where artistry meets olfactory science. We invite you on a considered exploration of scent — the way it shapes feeling, holds memory, and becomes a deeply personal sensory language.
A fragrance unfolds in three movements. It opens with the top notes, reveals its heart, and finally settles into a lasting base — the layer that lingers longest on the skin.
01
The first impression. Bright and fleeting — herbs, mint, pine and lifted spice that greet you on application.
02
The character of the scent. Flowers, soft herbs and light spice that emerge as the perfume blooms.
03
The foundation that endures. Woods, roots, balsams, resins and reeds that hold the fragrance to the skin.
Create a scent that feels like you. We guide you through every step — from choosing a mood to balancing notes — so your finished fragrance is truly personal, wearable and beautifully composed.
Wholesale
Considering Wild Self for your shelves? Reach out to begin your wholesale journey — and bring small batch, naturally composed fragrance to your community.
Early access to new launches and limited editions, subscriber-only offers, seasonal scent guides, and behind-the-scenes stories from our studio and suppliers.
A West Australian botanical perfumery crafting small batch natural fragrance — handmade in South West Australia.